MOTA on A Mission 2024 Crowdfunding Campaign
Branding/Web Design/Marketing
2023-2024
MOTA is a fitness, wellness, and co-working space. Their offerings are designed to deliver accessible, inclusive, diverse, and affordable wellness to all individuals through a trauma-inclusive lens. I had the pleasure of assisting them with the design and marketing process to launch a crowdfunding campaign, "MOTA on a Mission: From the New Year to the Leap Year," to raise funding for their studio.
Landing page and assets were designed by Jacqueline Baker.
image ©2023 Jacqueline Baker
How can we support a diverse & trauma-inclusive space in Union Sq?
Poster Concepts for A-frame print marketing
Asset designed by Jacqueline Baker
MOTA’s Goal:
Their monetary goal was to raise $34,000 to support the growth of MOTA. The money funded: props, marketing, a sign, a studio makeover, growth strategy to work towards increase pay for our staff, scholarships for their trauma-informed MOTA yoga teacher training program & free community event programming.
My Contribution:
I was tasked with creating a landing page and marketing assets such as: graphics, story cards, promotional pop-ups, newsletter campaigns, print marketing, and images for the campaign.
Typeface, color, imagery & graphics used in the campaign:
Digital Marketing Content:
All story cards © Jacqueline Baker for MOAM 2024 campaign
Promotional pop-up designed in Squarespace.
Landing page designed in Squarespace by Jacqueline Baker. You can view the page here:
MOTA launched the campaign 12/20/23, and has raised $873 in less than 24 hours after launch.